About Jen Carlton

Four Things Every Bootstrap Business Needs To Succeed!

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The current economic landscape can make growing any business difficult, but for those entrepreneurs who choose to bootstrap a brand new idea into a thriving business, the journey becomes especially perilous and tiring. In order to hold down costs, the initial address of the business is often the same as the home address and the owner usually holds all the positions, from CEO to janitor. If you are planning to bootstrap a new business and are willing to endure the pain to make it grow strong and profitable, the following four ideas can help you accomplish your goal.…

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Startups: Five Mistakes Business Owners Make When Defining Performance Metrics

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For any business owner, it’s vital \you can always quickly see how well your company is performing. Larger, more established companies have generally used key performance indicators (or KPI) to drive performance for some time now, but startups cannot ignore the value of these metrics. If you own a startup, it’s vital you start to measure the right things from the first day of trading. Learn from your competitors and develop the right performance metrics by avoiding these five common mistakes.…

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Cool Your Business The Greener Way By Using A Safer Coolant

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Operating a business with a “green” way of thinking may require making some changes to your building. One of the changes you may need to make involves your air conditioning system. If your system is old, it probably operates with the use of R-22 refrigerant–better known as Freon. Freon works well for this purpose; however, it is not the safest material for the environment. If you want to keep your business as green as possible, here are two things you should know about Freon and your AC system.…

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